FUNDAMENTALS

The principles that serve as the basis of the symbolic support of the Ágoras Framework are:

• BALANCE between the individual needs of the voter and public needs.

• CONTEXT of the situation and understanding of citizen causes that allows voters to be mobilized.

• KNOWLEDGE of the candidate and understanding of his adversaries as well as the voter and the campaign.

• WORK horizontal, interdisciplinary, orderly and trained where the "team" is interpreted as a whole.

• PLANNING , organization and concrete actions to achieve goals and results in the medium and long term.

• COMMUNICATION as a dependency on the operation and development of the campaign.

• GUIDANCE in methodologies for formulating public policies, thus being the campaign team as a guide.

• IDENTIFICATION of the candidate to the voters and vice versa.

• TECHNOLOGY applied during the entire development of the campaign. Use new technologies that bring the candidate closer to the voter, abandoning obsolete tools and resources of the traditional campaign.

• CONSTRUCTION and professionalization of the candidate and ethical profile.

• PROMOTION of rationality for the development of public policies.

• MEASUREMENT for making the right decisions.

• QUALITY measured in outstanding compatible proposals.

• TRANSPARENCY that allows efficient management of the electoral process and adds credibility to the process and the legitimacy of the result.

• ELECTORAL TRIUMPH as a result of an intelligent and differentiated campaign.

• VALUE as delivery for a quality electoral and political campaign.